Privacy Policy

This policy is effective as of March 3, 2014.

The website you have entered is operated by Visit the Santa Ynez Valley (VisitSYV).

We are committed to protecting the privacy and confidentiality of individuals who visit the VisitSYV Website located at This Privacy Policy outlines the type of information that is collected on the VisitSYV Website, and how we use and protect it. This Policy also tells you what to do if you do not want your Personal Information collected when you visit the VisitSYV Website, and how you can change information you have already provided to VisitSYV.

Your Consent to This Privacy Policy

By using the VisitSYV Website, you signify that you agree with the terms of our current Privacy Policy as posted in this area of the site. The website you are visiting is in support of tourism, travel, dining, lodging, and entertainment services offered by third parties (“Vendors”). If you do not agree with the terms and conditions stated in this Privacy Policy, please do not access or use the VisitSYV Website.

Collection of Your Personal Information by VisitSYV

As used in this Privacy Policy, “Personal Information” means personally identifiable information such as your name, street address, telephone number, credit card information, ticketing and reservation information, screen name, preferences and email address.

VisitSYV’s mission is to provide you with personalized services and offerings designed to enhance your Santa Ynez Valley experience. To do so effectively, VisitSYV collects the following information:

VisitSYV, through the use of the VisitSYV Website, only collects Personal Information about you when you voluntarily provide such personally identifiable information to VisitSYV using the VisitSYV Website. Throughout our site, you may be asked to provide Personal Information so that you can make purchases, receive related confirmation information or promotional mailings, sign up for our free e-newsletters, receive a digital or print copy of our visitors guide, complete a survey or for a variety of other reasons. If you do not wish your Personal Information to be collected, please do not submit it.

The VisitSYV Website employs “cookie” technology. Cookies are small pieces of data stored in files on your computer allowing the VisitSYV Website to track your use of the VisitSYV Website as you visit and revisit the VisitSYV Website. The use of cookies by the VisitSYV Website complies with generally accepted programming standards and practices. Please note that you can choose to block the use of cookies through settings in your web browser but be advised that certain features of the VisitSYV Website may not work properly without them.

Use of Your Information by VisitSYV

It is the policy of VisitSYV not to sell, share, transfer, or rent to third parties any information you provide to VisitSYV, through the use of the VisitSYV Website, without your written consent except as required by operation of the law or in compliance with legal authorities; provided, however VisitSYV may share your personal information with certain third parties (“Target Third Parties”) without your written consent in order to further the purpose for which you voluntarily provide VisitSYV with the information. Additionally, VisitSYV engages third party information management service providers to help maintain efficient operations. Because such information management service providers may access our systems, such information management service providers may have access to your information. VisitSYV does not transfer or relinquish ownership of information maintained about you within Visit SYV systems and databases to such information management service providers but requires these information management service providers to sign confidentiality agreements to keep all confidential information and other proprietary information found in our systems confidential.

VisitSYV reserves the right to take any action VisitSYV deems prudent or necessary to safeguard the VisitSYV Website and your information in VisitSYV systems and databases from malicious or unwarranted attack by viruses, hackers, or other miscreants.

Google Analytics Remarketing and Google Analytics Demographics and Interest Reporting

VisitSYV routinely uses Google Analytics to collect, compile, and report statistics and information reflecting the use of the VisitSYV Website and information services in order to enhance membership services, advertising services, improve marketing and promotional efforts, analyze VisitSYV Website usage, improve the VisitSYV Website’s content and layout, generate aggregate reports on trends, interests and behavior and enhance service offerings. If you would like to learn more about the scope of the Google Analytics tool, you can visit:

Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.

Collection and Use of Your Information by Third Parties

Please note that third parties may offer goods and services on and through the VisitSYV Website. We assume each such third party has its own internal privacy policy and data collection and use practices. VisitSYV does not have any responsibility for their practices.

Changing and Deleting Your Personal Information

You may request VisitSYV change or delete your personal information in VisitSYV’s systems and databases by submitting a detailed description of the desired action to the following e-mail address:
Please note that after VisitSYV processes a change or deletes your personal information from active VisitSYV systems and databases, it is possible that non-active residual copies of your information may still exist in VisitSYV systems and on archive or backup media.

Electronic Newsletters

We offer free, electronic newsletters, updates and e-mail reminders as a service to our registrants, based upon your voluntary subscription. You will only receive an electronic newsletter if you have requested it (opted-in). We do not share our mailing lists with any third parties, including advertisers or partners.

Your Questions and Concerns

If you have questions or concerns about this Privacy Policy or any of VisitSYV’s use of your information, please contact VisitSYV at the following e-mail address:

Changes to this Privacy Policy

On occasion,VisitSYV may amend or change this Privacy Policy by updating or revising this posting, with the revised terms taking effect as of the date of its posting.